In the context of developing a conceptual model, constructs are always measured by one or more _____.
A) quota sheets
B) consumer panels
C) indicator variables
D) focus groups
E) convenience samples

Question

Quizplus · Accepted Answer

Constructs are theoretical concepts that cannot be directly measured, so they are operationalized through indicator variables, which are observable and measurable. Therefore, constructs are always measured by indicator variables. The other options listed are all research methods or tools used in data collection, but they are not related to the measurement of constructs.

In the Context of Developing a Conceptual Model, Constructs Are