Gatekeeper technologies are used to _____.
A) prevent the introduction of new and creative marketing strategies
B) help market researchers track the behavior of internet users
C) protect one's privacy against intrusive marketing practices
D) allow marketers to use traditional methods for contacting people
E) simplify the process of getting user information using telemarketing

Question

Quizplus · Accepted Answer

Gatekeeper technologies are used to protect one's privacy against intrusive marketing practices, such as spam emails, unsolicited phone calls, and pop-up ads. These technologies control the access of marketers to potential customers, ensuring that only those who have shown interest in a product or service receive marketing messages.

Gatekeeper Technologies Are Used to _____