Marilynn Castillo Is a Marketing Manager at Gordon Corp

Marilynn Castillo is a marketing manager at Gordon Corp. She debates whether or not to conduct a marketing research study before commercializing a product. After a brief analysis, she realizes that conducting the study will cost approximately $100,000. If she launches the product without conducting the study and the product fails, her firm could suffer a loss of $2 million. In this scenario, Marilynn conducts a(n) _____.

A) assessment on time availability
B) cost-benefit assessment
C) assessment on research designs
D) assessment on information availability
E) market-sensitivity assessment