What is mass customization?
A) A box running across a Web page that is often used to contain advertisements
B) A program that allows businesses to generate commissions or referral fees from an Internet site
C) A technique that induces websites or users to pass on a marketing message to other websites or users
D) The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications

Question

Quizplus · Accepted Answer

Mass customization refers to the ability of an organization to give its customers the opportunity to tailor products or services to their individual specifications. This can involve allowing customers to choose features, colors, sizes or other variables that suit their needs and preferences. Mass customization can help businesses to better meet the needs of their customers and improve customer satisfaction.

What Is Mass Customization