What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser?
A) Interactivity
B) Clickstream data
C) Mobile commerce
D) Click-through

Question

Quizplus · Accepted Answer

Click-through refers to the act of clicking on an advertisement that leads to the site of the advertiser. This action can be tracked and measured through clickstream data analysis, which helps advertisers to understand the effectiveness of their advertising campaigns. Interactivity and mobile commerce are related concepts, but they do not specifically refer to the count of people who click on an advertisement.

What Is a Count of the Number of People Who