The inability of a company to accurately predict the market's acceptance of its new product or service,and the product's profitability or success,is best described as:
A)Financial risk.
B)Technical risk.
C)Commercial risk.
D)Execution risk.

Question

Quizplus · Accepted Answer

Commercial risk refers to the uncertainty or risk associated with a company's ability to successfully market and sell its products or services. This includes factors such as market acceptance, competition, and pricing, among others. It is closely related to the company's revenue, profitability, and long-term viability. Therefore, the inability of a company to accurately predict the market's acceptance of its new product or service, and the product's profitability or success, is best described as commercial risk.

The Inability of a Company to Accurately Predict the Market's