Question 1

In a formal RFP,what is the table of contents used for?

Accepted Answer

To be successful,the proposal must make the information easy to find,using a table of contents or other contents list.

Question 2

If a proposal is ________,you need to provide some extra structure so that readers can navigate the document and easily find the information they are looking for.

Accepted Answer

If a proposal is longer than three or four pages,you need to provide some extra structure so that readers can navigate the document and easily find the information they are looking for.

Question 3

A proposal must provide details about how it will be implemented and explain costs.

Accepted Answer

Preparing a proposal is complicated.It requires that you propose an idea that meets your audience's needs,develop a persuasive appeal,provide details about how to implement the proposal,and explain costs.

Question 4

Proposals that respond to RFPs are always noncompetitive.

Accepted Answer

Proposals that respond to RFPs are always competitive.The RFP outlines the criteria on which you will compete.

Question 5

An unsolicited proposal is initiated by the company or organization that is looking for services.

Accepted Answer

A solicited proposal is one your audience has asked you to submit.By contrast,an unsolicited proposal is one that you initiate.

Question 6

A(n)________ will help your executive summary be more persuasive.

Accepted Answer

Appendices allow you to include additional information that may interest the reader,but is too detailed to include in the body of the proposal.This content may include examples of previous work you have done,biographies,testimonials,etc.To ensure that you include only relevant appendices,refer to each appendix at least once in the body of the proposal.

Question 7

Many proposals,especially those that are unsolicited,are unsuccessful because the audience decides to do nothing at all.

Accepted Answer

Many proposals,especially those that are unsolicited,are unsuccessful not because the audience accepts a different proposal,but because the audience decides to do nothing at all.Help the audience understand why this problem deserves attention and how the benefit of fixing it will outweigh the proposed cost.

Question 8

Data analytics help you understand what most interests your audience.

Accepted Answer

Data analytics or metrics help you understand what most interests your audience so you can create targeted proposals in the future.

Question 9

An unsolicited proposal typically uses a direct format.

Accepted Answer

Unsolicited proposals usually take the form of a letter,memo,or email.The organization of these proposals is often indirect because you first need to prepare your audience for your idea.

Question 10

Proposals are most often delivered in writing rather than through a presentation.

Accepted Answer

Although proposals can be delivered in any form,they most frequently are delivered in writing,rather than orally.

Question 11

Which of the following terms is most likely to refer to a situation in which an application is not saved on your computer,but is hosted by the software company and is available on the Internet,often for a monthly fee?

Accepted Answer

The term "software as a service" refers to a scenario in which an application is not saved on your computer,but is hosted by the software company and is available on the Internet,often for a monthly fee.

Question 12

A(n)________ briefly summarizes the most important information in the proposal and key decision makers might read only this document and,based on how persuasive it is,decide whether or not to read the entire document.

Accepted Answer

Any proposal longer than five or six pages should include an executive summary,which briefly summarizes the most important information.Executive decision makers may read only the executive summary and,based on how persuasive it is,decide whether to read the entire document.

Question 13

In addition to serving as a persuasive tool,a sales proposal often serves as a sales contract.

Accepted Answer

In addition to serving as a persuasive tool,a sales proposal often serves as a sales contract.

Question 14

Which of the following can help a writer best track the interests of the audience,allowing a more targeted proposal?

Accepted Answer

Because the web-based proposal remains on the server,you can track whether-and how many times-someone has opened the document to read it.You can also receive data about how much time people spend viewing each section.These data analytics help you understand what most interests your audience so you can create targeted proposals in the future.

Question 15

A proposal must only provide information;it need not motivate your audience to act.

Accepted Answer

A proposal must not only provide information,it must motivate your audience to act.

Question 16

Which of the following is most likely to be included on the title page of a report or proposal?

Accepted Answer

A title page typically includes name of the recipient of the proposal,name of the writer of the proposal,the title of the proposal,and date in which the proposal was submitted.

Question 17

Unlike other persuasive communication,a proposal does not require in-depth analysis.

Accepted Answer

Proposals require analysis and understanding of needs,and an in-depth analysis is necessary.

Question 18

Which of the following is typically found first in a formal proposal?

Accepted Answer

A formal proposal looks much like a formal report.In addition to the body of the proposal itself,formal proposals include these elements: a title page,executive summary,table of contents,references or works cited,and appendices,if applicable.

Question 19

A(n)________ allows readers to find the material that interests them.It should be a complete and accurate listing of the headings covered in the proposal.

Accepted Answer

A table of contents allows readers to find the material that interests them.It should be a complete and accurate listing of the headings covered in the proposal.

Question 20

Which of the following is most likely to be included in the executive summary?

Accepted Answer

An understanding of the client's needs is included in the executive summary.All other information is presented on the title page.

Quiz 9: Preparing Persuasive Business Proposals

In a formal RFP,what is the table of contents used for?

If a proposal is ________,you need to provide some extra structure so that readers can navigate the document and easily find the information they are looking for.

A proposal must provide details about how it will be implemented and explain costs.

Proposals that respond to RFPs are always noncompetitive.

An unsolicited proposal is initiated by the company or organization that is looking for services.

A(n) ________ will help your executive summary be more persuasive.

Many proposals,especially those that are unsolicited,are unsuccessful because the audience decides to do nothing at all.

Data analytics help you understand what most interests your audience.

An unsolicited proposal typically uses a direct format.

Proposals are most often delivered in writing rather than through a presentation.

Which of the following terms is most likely to refer to a situation in which an application is not saved on your computer,but is hosted by the software company and is available on the Internet,often for a monthly fee?

A(n) ________ briefly summarizes the most important information in the proposal and key decision makers might read only this document and,based on how persuasive it is,decide whether or not to read the entire document.

In addition to serving as a persuasive tool,a sales proposal often serves as a sales contract.

Which of the following can help a writer best track the interests of the audience,allowing a more targeted proposal?

A proposal must only provide information;it need not motivate your audience to act.

Which of the following is most likely to be included on the title page of a report or proposal?

Unlike other persuasive communication,a proposal does not require in-depth analysis.

Which of the following is typically found first in a formal proposal?

A(n) ________ allows readers to find the material that interests them.It should be a complete and accurate listing of the headings covered in the proposal.

Which of the following is most likely to be included in the executive summary?