Rolex focuses on a small market segment,affluent consumers who want to present a certain image.What is the appropriate name for Rolex's scope of competition?

Name: Rolex focuses on a small market segment,affluent consumers who want to present a certain image.What is the appropriate name for Rolex's scope of competition?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the generic business model, the two choices for scope of competition are broad or narrow. Rolex has clearly defined its scope narrowly at wealthy individuals.

Rolex Focuses on a Small Market Segment,affluent Consumers Who Want