Interface Is a Leader in Sustainable and Innovative Carpeting,as Evidenced

Interface is a leader in sustainable and innovative carpeting,as evidenced by its Cool Carpet product,the world's first carbon-neutral floor covering.Its product is unique and has appealing customer attributes.If Interface raw material costs increased by 12% this year,what would be the likely outcome?

A) Interface would lower profit margins to absorb this cost increase.
B) The company would launch an all-out effort to reduce other costs by 12%.
C) Interface would pass a major portion of this increase along as a price increase to its customers.
D) Interface would seek to find other materials with lower costs, even if it meant losing the carbon-neutral label on the product.