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Achieving Differentiation Parity Along with Lower Costs Is Important to a Low-Cost

Question 54

Multiple Choice

Achieving differentiation parity along with lower costs is important to a low-cost leader because:


A) The firm is then able to target a less price-sensitive customer market.
B) Creating the same value as the competition, combined with lower costs, gives the firm a competitive advantage.
C) The firm is then able to incorporate differentiating features that cause buyers to prefer its products.
D) All of these.

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