The concept of differentiation parity is important in low-cost leadership.A cost leader can gain a competitive advantage when it has lower costs than the competition AND has achieved differentiation parity.What is differentiation parity?
A) Creating value that is lower than the competition.
B) Creating value that is higher than the competition.
C) Creating the same value as the competition.
D) Creating products that are highly differentiated relative to the competition.
Correct Answer:
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