Avon has been able to raise the perceived value of its products while lowering production costs.It has also been able to create more value in relationship to its costs over rivals Revlon and L'Oreal.It can be said that:
A) Avon has successfully moved from a differentiation to a cost-leadership strategy.
B) Avon has a competitive advantage because it has the features customers value most in the cosmetics industry.
C) Avon has successfully achieved an integration strategy and has a competitive advantage because it has higher value creation.
D) Avon is the low cost leader of the cosmetics industry with their "sell at home" sales approach.
Correct Answer:
Verified
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