Recessions are often viewed as a period of defensive position for firms.However,shrewd managers initiate strategic successes during downturns.What is an example of this provided in the text?
A) GM's foray into electric vehicles in California
B) Apple's increased R&D spending that lead to the launch of iPod
C) Intel's movement into European markets
D) UBS

Question

Quizplus · Accepted Answer

Apple not only launched the iPod right after the 2001 recession, they also launched the iPad in 2010 following the severe 2009 recession.

Recessions Are Often Viewed as a Period of Defensive Position