The objective of Porter's five forces model is to:
A) Assess firm profitability.
B) Assess the potential for profits within an industry.
C) Emphasize the intensity of rivalry within an industry.
D) Analyze the economic conditions of the industry.

Question

Quizplus · Accepted Answer

Applying the five forces analysis to an industry helps to determine competitive intensity and attractiveness of an industry, which reflects profit potential.

The Objective of Porter's Five Forces Model Is To