As noted in Strategy Highlight 2.1,the small Japanese company with the electric rice cooker became the highly successful firm Sony.However,more recently Sony has not performed very well.To what can this be attributed?
A) Large competitive pressures in their strategic group has cost Sony much market share and thus revenue opportunity.
B) A failure to set new stretch goals after accomplishing many of their older ones.
C) The strategic planning process was highly flawed.
D) The recent economic downturn was too much for the firm to adjust to.

Question

Quizplus · Accepted Answer

Though several factors have affected Sony, such as the economic downturn, other competitors like Apple have thrived even through the downturn.

As Noted in Strategy Highlight 2