Apple created the iPod and thus developed a personal portable stereo market for digitally recorded music.This was an example of which approach to finding new product ideas?
A) Listening to market complaints
B) Gaps in the market
C) Exploring niche markets
D) Using new technology
E) Creating new market space

Question

Quizplus · Accepted Answer

Apple created a new market space by developing a product that consumers did not even know they wanted. They revolutionized the personal portable music industry and created a whole new market for digitally recorded music. Therefore, this was an example of creating new market space.

Apple Created the IPod and Thus Developed a Personal Portable