During January,Bill,a marketing director for an alcohol company,ran a successful 6×8-inch advertisement in a magazine that featured a man and a woman having a great time at the beach.In February,he placed the same advertisement in the same magazine,but reduced the size of the ad.Sales of his products declined.What mistake did Bill make?

Question

Quizplus · Accepted Answer

Bill made the mistake of reducing the size of the advertisement in February, which may have made it less noticeable and therefore less effective in attracting readers and increasing sales. The success of the advertisement in January suggests that the content was not the issue, but rather the size and placement of the ad.

During January,Bill,a Marketing Director for an Alcohol Company,ran a Successful