Victor,the president of a company that specializes in women's fragrances,ensures that each of the bottles looks appealing,is nice to touch,and (of course)has an appealing smell.This way,each consumer will have a positive experience with the company's products.Victor is is engaging in:

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Victor is engaging in sensory marketing, which refers to marketing tactics that appeal to one or more of the five senses, such as touch, taste, smell, sight, and hearing. By ensuring that the fragrance bottles look appealing, feel nice to touch, and have an appealing smell, Victor is targeting the senses of sight, touch, and smell to create a positive experience for the consumer.

Victor,the President of a Company That Specializes in Women's Fragrances,ensures