When Toyota developed the Prius,it focused on offering customers all of the positive benefits of their current models such as reliability and a good price,but it also was able to reduce consumer concerns about negative impacts on the environment.In other words,the marketing managers were able to resolve a ________________ conflict.
A) approach-approach
B) approach-avoidance
C) avoidance-avoidance
D) hedonic-utilitarian

Question

Quizplus · Accepted Answer

The conflict described in the scenario is between the positive benefits of Toyota's current models and concerns about negative environmental impacts. This is an example of approach-avoidance conflict, where there are both positive and negative aspects to a decision or option. In this case, the marketing managers were able to resolve this conflict by emphasizing the positive benefits while also addressing the negative concerns.

When Toyota Developed the Prius,it Focused on Offering Customers All