A basic principle ofmotivational research is:
A) Freudian theory has no basis in modern reality.
B) personality occurs when needs arise and then are satisfied.
C) consumers only buy when they are happy.
D) socially unacceptable needs are channeled into acceptable outlets.
Correct Answer:
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Q5: The theories of _ highlight the potential
Q6: In Freudian theory, the _ is that
Q7: When Cathy buys cereal,she tends to buy
Q10: The three Freudian systems are the:
A) id,
Q10: A child goes into a store, sees
Q12: Who was instrumental in advancing the idea
Q13: Today most applications of Freudian theory in
Q14: Motivational research attempted to use Freudian ideas
Q15: The "fight between temptation and virtue" in
Q101: Mary's possessions play a central role in
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