According to the functional theory of attitudes,the ________ function is addressed by ads that stress straightforward product benefits ("Drink Diet Coke 'just for the taste of it'").
A) utilitarian
B) value-expressive
C) ego-defensive
D) knowledge

Question

Quizplus · Accepted Answer

The utilitarian function of attitudes is concerned with the practical benefits that a product or service provides to the consumer. Ads that stress straightforward product benefits such as "Drink Diet Coke 'just for the taste of it'" address this utilitarian function of attitudes by highlighting the practical benefits of consuming the product.

According to the Functional Theory of Attitudes,the ________ Function Is