Coke is attempting to combat erosion of the cola market by using phrases such as "unique taste sensation." They are attempting to appeal to consumers':
A) prestige hierarchy
B) individualism
C) desire effect
D) emotional reactions

Question

Quizplus · Accepted Answer

Coke is using phrases like "unique taste sensation" to evoke emotional reactions from consumers, aiming to create a personal and memorable connection with the product.

Coke Is Attempting to Combat Erosion of the Cola Market