Which of these statements about the way in which attitudes can form or be learned is NOT true?
A) Pairing an object (brand name) repeatedly with a catchy jingle is effective.
B) A brand name can elicit its own attitude.
C) The process is the same no matter what the product or ad.
D) Learning an attitude can be the outcome of a complex cognitive process.

Question

Quizplus · Accepted Answer

The process of attitude formation or learning can differ depending on the product or advertisement being promoted. Different products may require different strategies to effectively elicit a positive attitude from consumers.

Which of These Statements About the Way in Which Attitudes