Molson's Ale depicts one male getting turned down for a date because an attractive female notices that he drinks another brand.Shortly after,she accepts a date from a male drinking Molson beer.Molson is trying to get consumers to:
A) be more assertive in product selection.
B) imitate the behaviour of successful models.
C) choose based on subliminal perception.
D) reject competitors based on selective learning.

Question

Quizplus · Accepted Answer

Molson's Ale is using a strategy where they show a successful model (the male who gets the date) to encourage consumers to imitate this behavior by choosing their product.

Molson's Ale Depicts One Male Getting Turned Down for a Date