A consumer could recognize a problem as either an opportunity or a need.How would promotions differ between those emphasizing opportunities and those emphasizing needs?
A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
C) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.
D) Promotions for these products should not really differ significantly. In fact, they should both focus on increasing the ideal state.

Question

Quizplus · Accepted Answer

Promotions emphasizing opportunities should focus on increasing the consumer's ideal state by highlighting the benefits and advantages of the product for a specific purpose or opportunity. On the other hand, promotions emphasizing needs should focus on solving the consumer's problem or satisfying their basic needs by giving information about how the product can meet those needs and improve their current state. Hence, the promotional strategies should be tailored differently based on whether the emphasis is on needs or opportunities.

A Consumer Could Recognize a Problem as Either an Opportunity