________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.
A) problem recognition
B) evaluation of alternatives
C) information search
D) product choice

Question

Quizplus · Accepted Answer

Information search is the process of gathering appropriate data from the environment in order to make an informed decision. Problem recognition is the first step in the consumer decision-making process, evaluation of alternatives is the process of comparing the options gathered during the information search, and product choice is the final step where a decision is made and a product is selected.

________ Is the Process by Which the Consumer Surveys His