It is 4 pm on Christmas Eve,and as usual Darryl is rushing through the West Edmonton Mall to pick up gifts for his family and friends.Of course,he does not have much time for price comparisons at this late stage.In terms of the text,this would be viewed as a/an:
A) prepurchase anxiety.
B) interpretive orientation.
C) expectancy model.
D) antecedent state.

Question

Quizplus · Accepted Answer

The situation described in the text, where Darryl is rushing through the mall and not able to compare prices, can be categorized as an antecedent state. Antecedent states are the temporary conditions or moods that a consumer brings to a shopping experience, such as time pressure, fatigue, or hunger.

It Is 4 Pm on Christmas Eve,and as Usual Darryl