What is the primary purpose of a point-of-purchase stimulus?
A) to change the atmospherics of a store
B) to put a product into the customers' evoked set
C) to increase the sense of "fun" that customers can experience while shopping
D) to increase the likelihood of impulse buying

Question

Quizplus · Accepted Answer

The primary purpose of a point-of-purchase stimulus is to increase the likelihood of impulse buying by attracting customers' attention to a product at the place and time they are making their purchase decision.

What Is the Primary Purpose of a Point-Of-Purchase Stimulus