One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________, which stresses that each participant gives something to the other and hopes to receive something in return.
A) risk-aversion theory
B) gestalt theory
C) exchange theory
D) interchange theory

Question

Quizplus · Accepted Answer

Exchange theory is the correct answer because it explains social interactions and relationships in terms of exchanges, where each participant gives something and expects something in return, which aligns with the role of a salesperson in a store.

One of the Most Important In-Store Factors Is the Salesperson