Some reference groups are composed of idealized figures such as outstanding athletes,entertainers,or even successful business people.While the consumer may have no direct contact with such figures,their influence can be powerful because consumers may be guided to the types of products used by people they admire (e.g.,Nike and Michael Jordan).Such reference groups are called:

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Aspirational reference groups are composed of people that consumers aspire to be like, even if they have no direct contact with them. These groups often include idealized figures such as athletes or entertainers who influence consumers' product choices.

Some Reference Groups Are Composed of Idealized Figures Such as Outstanding