Head and Shoulders,a dandruff shampoo,portrays the negative consequences that might occur if consumers do not use their product.They are most likely using ________ power.

Question

Quizplus · Accepted Answer

Head and Shoulders is using fear tactics to persuade consumers to buy their product by emphasizing the negative consequences of not using it. This is an example of coercive power, which is based on the ability to punish or threaten punishment.

Head and Shoulders,a Dandruff Shampoo,portrays the Negative Consequences That Might