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Shopping in Groups,even in Small Groups of Two or Three

Question 29

Multiple Choice

Shopping in groups,even in small groups of two or three people,results in purchase patterns that differ from that of the lone shopper.Which of these statements about group shopping is NOT true?


A) More unplanned purchases are made in group shopping.
B) More purchases are made overall in group shopping.
C) Groups are exposed to more products by pooling information with the group.
D) Groups tend to decrease decision polarization.

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