Gaynor is delighted when a TV sitcom show calls to ask if they can mention her services within an actor's dialogue in a program.This is an example of ________ .
A) innovative advertising.
B) advergaming.
C) brand insertion.
D) product placement.

Question

Quizplus · Accepted Answer

This scenario describes product placement, which involves featuring a product or brand in a non-traditional advertising format, such as within the content of a TV show or movie.

Gaynor Is Delighted When a TV Sitcom Show Calls to Ask