When BMW made a series of narrative films in ways that showcased their own products,this was an example of ________.
A) branded entertainment
B) brand loading
C) brand integrity
D) cultural jamming

Question

Quizplus · Accepted Answer

The use of narrative films to showcase BMW's products is an example of branded entertainment, which involves creating content (such as videos or TV shows) that incorporates a brand's products or values in a more subtle and engaging way than traditional advertising methods.

When BMW Made a Series of Narrative Films in Ways