When a marketing manager is trying to decide whether a new product launch decision should be postponed until some additional marketing research can be conducted,which of the following questions should this manager ask himself or herself?

Question

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All of these choices are important considerations when deciding whether to postpone a product launch decision for additional marketing research. The marketing manager should evaluate the cost of the research, the potential benefit of the information gained, and whether the payoff justifies the expenditure.

When a Marketing Manager Is Trying to Decide Whether a New