A network of interdependent institutions that perform the logistics necessary for consumption to occur is called a _____.

Question

Quizplus · Accepted Answer

A marketing channel is a network of interdependent institutions (such as wholesalers, retailers, and logistics providers) that work together to perform the logistics necessary for consumption to occur. A distribution network and supply channel are similar concepts, but they do not necessarily imply the same level of interdependence and coordination as a marketing channel. A distribution linkage is not a commonly used term in marketing and does not accurately describe the concept.

A Network of Interdependent Institutions That Perform the Logistics Necessary