Ensuring that all promotional efforts,such as advertising,public relations,personal selling,and so forth,are coordinated to communicate a consistent image is the basic tenet underlying _____.

Question

Quizplus · Accepted Answer

The basic tenet underlying coordination of all promotional efforts to communicate a consistent image is referred to as integrated marketing communications. This involves the integration of various elements of the marketing mix to communicate effectively with the target audience. Therefore, option C is the correct answer.

Ensuring That All Promotional Efforts,such as Advertising,public Relations,personal Selling,and So