A marketing professor is examining the relationship between age and shoplifting behavior.The research is not being conducted for any specific retailer,but rather it is intended to better understand and predict this behavior.This professor is conducting which type of marketing research?

Question

Quizplus · Accepted Answer

Basic marketing research is conducted to increase understanding of fundamental principles and theories, without a specific commercial objective or client in mind.

A Marketing Professor Is Examining the Relationship Between Age and Shoplifting