Sam is a manager who wants to determine if it is more environmentally sustainable to use email or direct mail to reach customers.What is the first step that Sam should take?
A)Analyse the strengths and weaknesses of each alternative
B)Define 'environmentally sustainable'
C)Figure out how to reduce waste generation
D)Minimise carbon emissions

Question

Quizplus · Accepted Answer

The first step for Sam should be to define what is meant by "environmentally sustainable" in order to have a clear understanding of what criteria to use when evaluating email and direct mail. Once this is established, Sam can then move on to analysing the strengths and weaknesses of each alternative and assessing their environmental impact. However, without a clear definition, it may not be possible to properly evaluate which option is more sustainable.

Sam Is a Manager Who Wants to Determine If It