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Suppose You Are an Advisor to a Presidential Candidate

Question 29

Multiple Choice

Suppose you are an advisor to a presidential candidate.Which of the following media strategies would be most effective in reaching a wider audience?


A) soliciting the endorsements of political blogs
B) soliciting the endorsements of local newspapers
C) investing most of the candidate's resources into Web-based outreach
D) arranging the candidate's schedule to capture as much television exposure as possible

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