What type of orientation does a company have when it assumes that customers will resist purchasing products NOT deemed essential and, therefore, the marketing department must overcome this resistance through personal selling and advertising?

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A sales-oriented company assumes that customers are reluctant to buy and that personal selling and advertising are necessary to persuade customers to make a purchase. In contrast, a marketing-oriented company focuses on identifying and satisfying customer needs and wants to create long-term relationships. A production-oriented company focuses on efficiently producing goods, while a relationship-oriented company prioritizes building and maintaining strong relationships with customers.

What Type of Orientation Does a Company Have When It