If a company such as J.B.Hunt Trucking wanted to avoid marketing myopia, how should it define its business?

Name: If a company such as J.B.Hunt Trucking wanted to avoid marketing myopia, how should it define its business?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Defining the business as transportation allows for a broader perspective and potential for diversification beyond just trucking or freight hauling. This would help the company avoid marketing myopia by not limiting its perception of its capabilities and potential opportunities.

If a Company Such as J