What are companies able to do by converting indifferent customers into loyal ones through relationship marketing?

Question

Quizplus · Accepted Answer

By converting indifferent customers into loyal ones, companies can generate repeat sales. This is because loyal customers are more likely to make repeat purchases and recommend the company to others, leading to increased revenue and growth. While minimizing lifetime value or avoiding the necessity of improving customer service may provide short-term benefits, they are not sustainable strategies for long-term success. And while contracts may be used in some industries, they are not a necessary outcome of relationship marketing.

What Are Companies Able to Do by Converting Indifferent Customers