Schwann's Foods sells its products through both grocery stores and door-to-door sales. Selling, order taking, delivery, and limited customer service are all conducted by the drivers. What two marketing functions overlap as a result of the drivers' required responsibilities?

Question

Quizplus · Accepted Answer

The drivers are responsible for both delivering the products (distribution) and interacting with customers to complete sales (exchange).

Schwann's Foods Sells Its Products Through Both Grocery Stores and Door-To-Door