The definition of marketing includes the assumption that the marketing processes will be conducted ethically and will serve the best interests of society, as well as the organization.

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Marketing, by definition, encompasses not only the promotion and selling of products or services but also assumes that these activities will be carried out ethically and in a manner that serves the best interests of both society and the organization. This includes considerations of social responsibility, ethical practices, and the overall impact on community well-being.

The Definition of Marketing Includes the Assumption That the Marketing