Studies have shown that approximately 50 percent of all new products introduced into the marketplace will eventually succeed; most of these are the highest-quality products.

Question

Quizplus · Accepted Answer

This statement is false. Studies have shown that the success rate for new products introduced into the marketplace is actually closer to 10 percent, and the reasons for success are more complex than simply being the highest-quality product.

Studies Have Shown That Approximately 50 Percent of All New