An increase in output, as a result of improvements in production techniques, helped usher in the marketing era in the 1950s.

Question

Quizplus · Accepted Answer

The increase in output due to improvements in production techniques actually helped usher in the Sales Era, not the Marketing Era. The Marketing Era emerged when businesses began to focus more on fulfilling customer needs and desires rather than just selling products.

An Increase in Output, as a Result of Improvements in Production