Under the relationship marketing concept, employees within a firm need not apply the same high standards of customer satisfaction to internal relationships at they do to external customer relationships.

Question

Quizplus · Accepted Answer

The relationship marketing concept emphasizes the importance of maintaining good relationships not only with external customers but also within the organization among employees, as internal satisfaction is crucial for delivering high-quality service to external customers.

Under the Relationship Marketing Concept, Employees Within a Firm Need