Pricing strategy is one of the most difficult areas of marketing decision making and is also closely regulated and subject to public scrutiny.

Question

Quizplus · Accepted Answer

Pricing strategy can be challenging due to many factors such as competition, cost of production, consumer demand, and perception of value. Additionally, pricing decisions can impact a company's reputation and public image, which is why it may be subject to public scrutiny and government regulations.

Pricing Strategy Is One of the Most Difficult Areas of Marketing