Marketers make decisions about target markets and marketing mix variables in a vacuum, largely unaware of occurrences in the five dynamic dimensions of the marketing environment.

Question

Quizplus · Accepted Answer

Marketers are aware and constantly monitoring the dynamic dimensions of the marketing environment, which include the demographic, economic, social-cultural, natural, and technological forces impacting their target markets and marketing strategies.

Marketers Make Decisions About Target Markets and Marketing Mix Variables